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Animation: Our favorite medium
to pander mindless crap to kids!
By Sam Spencer http://generaltso.cjb.net
Let's go back to 1995 for a second. Our favorite person,
named Gen F------- (to protect the innocent. . .or guilty
in this case), goes down to NBC Studios to try and sell
his show:
NBC: Doragon Balu Zeto. Great story, right? Good characters,
fun show, emotional
scenes, am I correct? Great music, voice acting, and
all the components of a
great show. Is this not correct, Mr. F------?
Gen: It's all true, and, it's animated!
NBC: What??? Well, does it serve a political purpose?
Like this new "Ghost in the
Shell" project in development?
Gen: No, but it was the highest rated. . .
NBC: Next, Please.
So, being unsuccessful everywhere he goes, Gen tries
Saban ...
Saban: Well, since it has no message ...
Gen: But it's a great show about teamwork, love, hate,
and ...
Saban: ... we can market it to kids if you "clean
it up."
Gen: Do you pay cash?
Saban: Of course.
Gen: (Taps fingers like Monty Burns) Excellent.
Now what Gen did was a very naughty thing. As about
10 terabytes of text have said before, he's the reason
DBZ's dub stinks. But the fact that he sold out isn't
the worst part. Lets go to 1997, when GAINAX was shopping
around for someone to put Eva on TV.
NBC: WOH, man. I've watched this sanz-pot AND stoned,
and it still doesn't make
sense. If you cut back on the intellectual elements,
I know some guys at
Saban who can make you some cash. Oh, one last tip:
in America, the
cross and angels are holy symbols.
GAINAX: Stupid American! Once people discover our show
on tape, they will beg for
it on TV! Though, without any funding, we'll have to
charge $15 an episode
... anyway, see you in hell! PBS, in some markets, will
show our art! It's
called creative integrity, which we keep! PBS respects
this!
NBC: Did you know that they only pay $10,000 per episode?
GAINAX: Kuso! Damn viewers like us!
Do you guys get a sense of what is happening? Animation
is not a respected medium in the US because:
1) Shows that have no message per se, and that have
corruptible owners (of the US rights, that is *cough*FUNi*cough*),
are immediately marketed to kids.
2) Animé with a message is rejected by networks
(Eva and Lain, for example), and only gets a mainstream
audience if the owner has tons and tons of money (Princess
Mononoke for example; would it have ever gotten a mainstream
release without those popular actors? And even with
them, it only reached about 1 screen for every 500,000
people)
3) Bottom Line: Animé is, and my never be, a
respectable medium for American entrainment.
Wow. . .that sucks. But why does this injustice perpetuate?
Because people like Disney and WB WANT animation to
FOREVER be their medium for pandering useless crap to
kids. Nobody in the US who controls the airwaves wants
animé unless it comes with a cereal, a video
game, and a crappy theme-song. They don't want Animé
that has a clear message, like Lain's message of the
influence of the Internet of our lives. Half-assed messages
(like those found in DBZ ... sorry guys, but that whole
teamwork/love/whatever you learned in kindergarten thing
as DBZ's "very influential, life changing"
message is a crock. DBZ is just a great show) are OK.
Shows with big robots that fight are OK (GUNDAM WING!!!).
Why? Take Gundam W for example. Even though you have
deep, cool, dramatic characters (Treize, easily my favorite
character), a subtle message that the elimination of
weapons would end wars (I bet the NRA would love to
know that), and a complicated story, Gundam W is OK
because the Gundams look cool enough to be toys, and
since it has fights. When you were a kid, watching TMNT,
you watched it to see the 4 artistic amphibians kick
Shredder's tail, and for them to talk like surfers (Cowabunga!).
Then you bought the action figures. Wait a tic ... that
sounds like my little brother and US DBZ! Evidence right
there, folks. The Americans want animation to be for
kids.
And, of course, there is a plethora of other reasons
to keep American Animation in the hands of the kids,
being:
Teleparenting: Mommy comes home with Ninja Scroll,
since it's animated. Johnny pops in tape. Girl gets
raped. Webmaster ranted at (ok, that's another story)
...
Toys: Besides Todd McFarlane's awesome stuff (AKIRA
AND TRIGUN FIGURES!!), action figures from animated
shows are for kiddies. How can we make an animation
market with no toys.
STUPID AMERICANS!!: Yes, most Americans just wouldn't
be interested in Eva. It's the anit-animation-attitude
(Triple A) installed in them by Disney.
So how do we fix this? We can't. Until there is a breakthrough
animated show (something as popular as "The Simpsons"
or "South Park", but from Japan) on network
TV, we're gonna have to keep on paying $6-10 dollars
for every 25 minutes of Animé on DVD. Which,
in my opinion, is not a good deal, since Animé
DVDs are VERY stingy on extras 99.9% of the time. Animé
IS making a dent (Ghost in the Shell made #48 on EW's
Top 50 DVD's list), but it hasn't broken out of the
kids market. Eva need to run on Sci-Fi channel, along
with Kenshin. An anime needs to be on Must See TV. Then
anime will no longer be for kids and Gen's "niche
market".
But what do we care if animé becomes big in
the States? Personally, I wish animé would go
back to import LD's and cheap fansubs. I wish the Internet
wasn't even created yet, but I digress. If animé
becomes popular in the states, you will see:
a- more shows on DVD and TV
b- animé DVD's with price tags under $20
But, for now, animation will have to remain Disney's
bitch. Please help change this .. tell your networks
you want anime! Buy DVDs (Except for FUNi's).
"Wait a second," you ask, "why all the
FUNi bashing on a totally unrelated subject?"
Why? Because FUNimation sold out your show. They care
more about money than artistic integrity. Quit watching
the dub, because it isn't getting better and it won't
get better. Those sites who say the dub is getting better,
don't care about you, the fan, they just care about
you watching the dub and keeping DBZ alive in the states.
Please, I beg you, think for yourselves. That's what
my next, hugest, biggest editorial is gonna be about.
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